About Us

Owner, Nicole J. Hinton

Recently voted 2013, 2014, 2015, AND 2016 Best of DE UPSTATE Women's Casual Clothing Boutique, Nicole J Boutique caters to TRENDY women of all sizes. The boutique offers Trendy & Affordable Fashion $50 and UNDER! All styles are hand-picked by owner Nicole Hinton. New styles arrive EVERY week.

About the Owner

Nicole studied Fashion Design at The Art Institute of NYC. While in NYC, Nicole interned with companies such as Fendi, Tommy Hilfiger, Marchesa, and a Buying Office where she got to attend four seasons of NY Fashion Week and write Trend Reports.

In 2010, she moved back to DE to start her custom design business. Shortly after, she realized she wanted to bring in clothing at a price point an every day customer could afford. Nicole launched her online boutique on her daughter's first birthday, September 8th 2012. Nicole J Boutique opened their first location on June 28th, 2013, not even a year after the launch of the website. September 2017 Nicole expanded into a NEW Location, still in Middletown but with more space to grow. We are so excited to share this new space with everyone.

17 Wood St

Middletown, DE 19709


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