Nicole has loved fashion since her grandmother taught her to sew many years ago. After studying Fashion Design in NYC, she knew she wanted to bring fashion to her hometown and in 2010 moved back to Delaware to start her business. On her daughter’s first birthday in 2012, Nicole launched her website and has been working hard to build her brand since. Her journey has had it’s challenges, but one thing's for sure, she has never given up. Nicole’s business has grown and changed every single year since she’s started. She holds on to her WHY with everything that she does “I can’t tell my kids to follow their dreams one day if I gave up on mine.” Nicole J believes that style should be simple and that fashion should be fun! Her mission is to help women truly love the person they see in the mirror.

Nicole graduated from the Art Institute of NYC with a degree in Fashion Design 

She grew up in Middletown, DE (graduated from Middletown HS in 2008) and will forever consider this town her home. 

My family is my life, I will always be "Mama" first, and Business Owner second.  I love that my kids get to see me work hard and be apart of my growing business. I truly love what I do and am SO thankful to have the support of all of my customers for so many years! I am just getting started with Nicole J, 2020 has been an eye opening year, I feel more connected to my business now than ever and am excited for what the future holds. 

I am so happy you found us and am so excited for you to follow along with me on this journey XOXO Nicole J